Pegna was born in the heart of Florence: a small laboratory and grocery store where passion, curiosity, and an innovative spirit give life to a story of excellence, destined to intertwine with that of the city.

Pegna is transforming and growing, becoming a hub for artisans, artists, and gourmets. Among shelves brimming with colors, spices, and sweet treats, a tradition cherished by generations of Florentines is taking shape.

A new family takes over the helm of Pegna, strengthening its food offerings and expanding its selection. Under their care, the store becomes a symbol of authenticity, quality, and hospitality for the entire city.

The historic building is being restored and the shop renovated, preserving its period atmosphere. Pegna continues to be a place of encounter, discovery, and conviviality, a custodian of timeless flavors and stories.

Under new management, Pegna faces the future with enthusiasm: the physical store remains the beating heart of the experience, supported by e-commerce to offer an even more comprehensive and contemporary service.

We will continue to innovate without ever losing our roots. We will be a bridge between tradition and modernity, expanding our selection and services to welcome new generations of enthusiasts.